Privacy Policy

Last updated: 28-01-2026

AM Wholesale Ltd respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, submit an enquiry, or otherwise contact us.

1. Who We Are

AM Wholesale Ltd is the data controller responsible for your personal data collected through this website and related communications.

Company name: AM Wholesale Ltd
Address: Park House, Wilmington Street, Leeds, England, LS7 2BP
Email: [email protected]

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. What Information We Collect

We may collect and process the following personal data:

Your name
Your email address
Your phone number
Your billing and delivery address
Your company name, where relevant
Order and payment-related information
Messages or enquiries you send to us
Technical information such as IP address, browser type, device information, and website usage data
Marketing preferences, where you choose to receive updates

3. How We Collect Your Information

We collect personal data when:

You place an order
You complete a contact or enquiry form
You contact us by email or phone
You create an account
You sign up for updates or marketing communications
You browse our website
You interact with cookies or analytics tools on our site

4. How We Use Your Information

We use your personal data to:

Process and deliver orders
Respond to enquiries and customer service requests
Manage your account
Take payment and keep transaction records
Improve our website, services, and customer experience
Prevent fraud and protect our business
Send service-related communications
Send marketing communications where permitted or where you have consented

The ICO says organisations must explain the purposes for using personal information and identify the lawful basis they rely on.

5. Lawful Bases for Processing

We process your personal data under one or more of the following lawful bases:

Contract – where processing is necessary to fulfil an order, provide products, or take steps at your request before entering into a contract
Legal obligation – where we need to comply with legal or regulatory requirements
Legitimate interests – where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests
Consent – where you have given us permission, such as for certain marketing communications or optional cookies

The ICO explains that personal data must be processed under a valid lawful basis, and that contract, consent, and legitimate interests are distinct bases with different requirements. It also notes that where PECR requires consent for some electronic marketing, legitimate interests cannot be used instead.

6. Sharing Your Information

We may share your personal data with trusted third parties where necessary, including:

Payment providers
Delivery and courier companies
Website hosting and IT service providers
Professional advisers such as accountants, legal advisers, or insurers
Regulatory bodies, law enforcement, or government authorities where required by law

We only share information where there is a lawful basis for doing so.

7. International Transfers

If any of our service providers process your data outside the UK, we will take reasonable steps to ensure appropriate safeguards are in place to protect your personal data in line with applicable data protection law.

8. Data Retention

We keep personal data only for as long as necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, reporting, and dispute-resolution requirements.

For example, we may retain:

Order and transaction records for legal and accounting purposes
Customer service communications for administration and support
Marketing preferences until you unsubscribe or ask us to stop

The ICO says a privacy notice should tell people how long you keep information, or if there is no fixed period, the criteria used to decide retention.

9. Your Data Protection Rights

Under UK data protection law, you may have the right to:

Request access to your personal data
Request correction of inaccurate or incomplete data
Request erasure of your personal data
Request restriction of processing
Object to processing
Request transfer of your personal data in certain circumstances
Withdraw consent at any time where consent is the lawful basis

The ICO says individuals should be told what rights they have, including the right to withdraw consent where consent is relied on.

To exercise any of these rights, please contact us at [email protected].

10. Cookies and Website Usage

Our website may use cookies and similar technologies to improve functionality, analyse traffic, and enhance user experience. Some cookies may be essential for the operation of the website, while others may be used for analytics or marketing.

You can control cookies through your browser settings and, where applicable, through our cookie banner or settings tool.

The ICO says privacy information should be clear and accessible, and provides separate guidance on cookies and privacy notices.

11. Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to AM Wholesale Ltd. If you visit another website, you should read its own privacy policy.

The ICO notes that when a site links to other organisations’ websites, its own privacy notice does not cover how those other sites process personal information.

12. Security

We take appropriate technical and organisational measures to help protect your personal data against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

13. Complaints

If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters. The ICO says people should be told how they can complain if they have concerns about the way their information is used.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Any updates will be posted on this page with a revised “Last updated” date.